{"id":1634,"date":"2003-08-20T08:42:05","date_gmt":"2003-08-20T22:42:05","guid":{"rendered":"http:\/\/michaelhans.com\/eclecticism\/2003\/08\/20\/counter-googling\/"},"modified":"2019-12-06T08:51:46","modified_gmt":"2019-12-06T16:51:46","slug":"counter-googling","status":"publish","type":"post","link":"https:\/\/michaelhans.com\/eclecticism\/2003\/08\/20\/counter-googling\/","title":{"rendered":"Counter-Googling"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:13714,&quot;href&quot;:&quot;http:\\\/\\\/www.trendwatching.com\\\/trends\\\/2003\\\/09\\\/COUNTER-GOOGLING.html&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/www.trendwatching.com\\\/trends\\\/2003\\\/09\\\/COUNTER-GOOGLING.html&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:13715,&quot;href&quot;:&quot;http:\\\/\\\/djwudi.typepad.com\\\/eclecticism\\\/2003\\\/08\\\/oh_lord_now_wha.html&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:13716,&quot;href&quot;:&quot;http:\\\/\\\/www.evhead.com\\\/archives\\\/2003_08_01_archive_default.asp#106133188724258159&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>Here&#8217;s an interesting little marketing technique: <a href=\"http:\/\/www.trendwatching.com\/trends\/2003\/09\/COUNTER-GOOGLING.html\" title=\"COUNTER-GOOGLING | Trend: Companies 'googling' their customers to offer them personalized services.\">Counter-Googling, where companies &#8216;google&#8217; their customers to offer them personalized services.<\/a><\/p>\n<blockquote><p>\n  With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a &#8216;domestic database&#8217;, i.e.\u00a0a world-wide database loaded with your customers&#8217; details and profiles, with a depth of information your company&#8217;s database can only dream of.<\/p>\n<p>  So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you&#8217;d ever be able to capture with traditional 1:1 in an entire life-time. TRENDWATCHING.COM has dubbed this emerging trend COUNTER-GOOGLING, and the opportunities are tasty!<\/p>\n<p>  A real-life COUNTER-GOOGLING example? The Bel Air Hotel in LA already Googles first-time guests upon arrival, based on their reservation details (name and address), leading to personalized services like assigning guests a room with morning sun if Googling shows the guest enjoys jogging early in the day (source: http:\/\/blog.outer-court.com).\n<\/p><\/blockquote>\n<p>While some might see this as just another form of spam, I have to admit that I could see it being at least <em>slightly<\/em> more tolerable than what I&#8217;m getting now. Rather than filling my e-mail inbox with ads for generic viagra, penis enlargment pills, or <a href=\"http:\/\/djwudi.typepad.com\/eclecticism\/2003\/08\/oh_lord_now_wha.html\" title=\"Oh lord, now what?\">dietary concerns<\/a>, I&#8217;d be getting offers tailored more toward my particular interests and needs.<\/p>\n<p>Now, I still hate spam, and unsolicited offers &#8212; even if they are tailored to me &#8212; are very likely to end up being dumped straight into my trash folder. However, if there were some form of &#8216;opt-in&#8217; possibility, then I can see possible applications of this technique that might be workable.<\/p>\n<blockquote><p>\n  &#8230;bloggers, savvy consumers by nature, will no doubt introduce a &#8216;no unsollicited sales&#8217; seal, the moment they grow tired of COUNTER-GOOGLING, making it clear what&#8217;s off limits and what&#8217;s fair game. Smart bloggers could even, in a dedicated section of their page or site, list the goods and services they don&#8217;t mind getting personalized offers for!\n<\/p><\/blockquote>\n<p>At minimum, it&#8217;s an interesting idea, and I won&#8217;t be at all surprised to see it in practice before very long at all.<\/p>\n<p>(via <a href=\"http:\/\/www.evhead.com\/archives\/2003_08_01_archive_default.asp#106133188724258159\" title=\"Counter-Googling\">Evan<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&hellip;instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you&#8217;d ever be able to capture with traditional 1:1 in an entire life-time.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2038],"tags":[65],"class_list":["post-1634","post","type-post","status-publish","format-standard","hentry","category-tech","tag-technology"],"_links":{"self":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/posts\/1634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/comments?post=1634"}],"version-history":[{"count":0,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/posts\/1634\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/media?parent=1634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/categories?post=1634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/tags?post=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}