{"id":747,"date":"2002-10-14T10:46:22","date_gmt":"2002-10-15T00:46:22","guid":{"rendered":"http:\/\/michaelhans.com\/eclecticism\/2002\/10\/14\/microsoft-switchers-oops\/"},"modified":"2019-12-06T08:52:08","modified_gmt":"2019-12-06T16:52:08","slug":"microsoft-switchers-oops","status":"publish","type":"post","link":"https:\/\/michaelhans.com\/eclecticism\/2002\/10\/14\/microsoft-switchers-oops\/","title":{"rendered":"Microsoft switchers &#8211; oops!"},"content":{"rendered":"<p>So <a href=\"http:\/\/www.apple.com\/\" title=\"Apple Computer\">Apple<\/a>&#8216;s had their <a href=\"http:\/\/www.apple.com\/switch\/\" title=\"Switch\">&#8216;Switch&#8217;<\/a> campaign going on for a while now, touting stories from ex-PC users who have switched to Macintosh computers. Apparently the campaign is doing fairly well \u2014 at least well enough for <a href=\"http:\/\/www.microsoft.com\/\" title=\"Microsoft\">Microsoft<\/a> to start a <a href=\"http:\/\/apple.slashdot.org\/article.pl?sid=02\/10\/14\/1232229\" title=\"\/.: Microsoft tries a 'switch' campaign\">similar campaign<\/a> of its own.<\/p>\n<p>Unfortunately, since they (apparently) couldn&#8217;t find any customers that had actually <em>made<\/em> the switch from the Mac to Windows, <em>and<\/em> were happy about it, <em>and<\/em> willing to talk about it \u2014 they had to combine <del>fictional accounts<\/del> <ins>a hired freelance writer&#8217;s story<\/ins> with <a href=\"http:\/\/slashdot.org\/comments.pl?sid=42252&amp;cid=4447391\" title=\"\/.: She's a Photodisc model too!\">stock photography<\/a>, as pointed out on <a href=\"http:\/\/www.slashdot.org\/\" title=\"Slashdot\">\/.<\/a> earlier today.<\/p>\n<p>Apparently, this <a href=\"http:\/\/slashdot.org\/comments.pl?sid=42252&amp;cid=4448357\" title=\"\/.: She's not the only one...\">isn&#8217;t a rare practice<\/a>, either. I especially like the page where the people in the photograph are <a href=\"http:\/\/www.microsoft.com\/insider\/productivity\/\" title=\"Productivity and Creativity\">using a Mac 6100<\/a>.<\/p>\n<p>Methinks Microsoft&#8217;s marketing folks need to work on their game a bit.<\/p>\n<p>Thanks to <a href=\"http:\/\/scriptingnews.userland.com\/backissues\/2002\/10\/14#When:1:56:38PM\" title=\"Switchers\">Scripting News<\/a> for this one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unfortunately, since Microsoft (apparently) couldn&#8217;t find any customers that had actually made the switch from the Mac to Windows, and were happy about it, and willing to talk about it &mdash; they had to combine a hired freelance writer&#8217;s story with stock photography.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2038],"tags":[65],"_links":{"self":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/posts\/747"}],"collection":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/comments?post=747"}],"version-history":[{"count":0,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/posts\/747\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/media?parent=747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/categories?post=747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelhans.com\/eclecticism\/wp-json\/wp\/v2\/tags?post=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}