The American brand

This entry was published at least two years ago (originally posted on March 18, 2002). Since that time the information may have become outdated or my beliefs may have changed (in general, assume a more open and liberal current viewpoint). A fuller disclaimer is available.

Having conflicting views about the U.S. — admiring its creativity, for instance, but resenting its double standards — doesn’t mean you are ‘mixed up,’ to use Mr Olins’ phrase, it means you have been paying attention.

— Naomi Klein, in an article on the branding of America, something that in many ways has far too many overtones of Wag the Dog for me to be entirely comfortable with.