So Apple‘s had their ‘Switch’ campaign going on for a while now, touting stories from ex-PC users who have switched to Macintosh computers. Apparently the campaign is doing fairly well — at least well enough for Microsoft to start a similar campaign of its own.
Unfortunately, since they (apparently) couldn’t find any customers that had actually made the switch from the Mac to Windows, and were happy about it, and willing to talk about it — they had to combine fictional accounts a hired freelance writer’s story with stock photography, as pointed out on /. earlier today.
Apparently, this isn’t a rare practice, either. I especially like the page where the people in the photograph are using a Mac 6100.
Methinks Microsoft’s marketing folks need to work on their game a bit.
Thanks to Scripting News for this one.