Honda Accord ad – Eclecticism

This entry was published at least two years ago (originally posted on April 18, 2003). Since that time the information may have become outdated or my beliefs may have changed (in general, assume a more open and liberal current viewpoint). A fuller disclaimer is available.

This new ad for the Honda Accord (QuickTime required) is a definite must-see. It’s just grabbed a spot as my third-favorite commercial of all time.

[Update:]{.underline}

Even more jaw-droppingly amazing: this commercial isn’t faked! What you see in the commercial is one successful two-minute long shot — no trick photography, no CGI. Wow. (via MeFi)

For the curious, my second-favorite ad is the “Rainier Beer Motorcycle” ad of the late 80’s. Very simple — just someone riding a motorcyle across the landscape — but even today, if you go up to just about anyone who watched TV during the time it was on, they’ll remember it. The kicker? The whine of the engine was a long, drawn-out, “Raaaaaaaiiiiiiii…[gear change]nniiiiiiiiiiiiiiiiieeeeeeeerrrrrrrr…[gear change]beeeeeeeeeeeerrrrrrrr….”

All-time favorite ad, though, for quite a few reasons, is the Apple Computer ‘1984‘ ad. Apple Computer, Ridley Scott, 1984 — a perfect ad.