More and more, Apple is making a huge push into the music industry — and if the rumor mills are right, this week just may be their biggest foray yet.
Already having made a name for themselves over the past couple years with the one-two punch of the iPod and the iTunes Music Store, recently Apple has been exploring various exclusive promotions, such as live performances by bands at Apple Store locations that are later released exclusively through the iTMS.
Latest case in point: Thursday and Thrice, a pair of new rock acts from Island Records, are hyping an upcoming tour Wednesday (Oct. 15) with Apple in-stores on two coasts.
Thursday will take the stage at the Apple Store SoHo in New York. On the West Coast, Thrice will play at the Apple Store Third Street Promenade, located in Santa Monica, Calif. Each performance will be at 7 p.m. in their respective time zones.
The shows kick off a highly anticipated double bill — presented by Alternative Press magazine and MTV2 — which begins Oct. 17 in Pennsylvania.
The music performed at the events will be available exclusively for purchase at the iTunes Music Store.
Already, Apple Store performances can be found at the iTMS from Less Than Jake (iTMS link) and The Rising (iTMS link). I think this is a fascinating way to co-promote both the bands and Apple’s brand.
While it’s been known that Apple has a major event this Thursday that has a 90% or better chance of featuring the introduction of iTunes (and the iTMS) for Windows, according to both MacRumors and AppleInsider, there may be some nice surprises in store for Mac users, too. Possibilities include iTunes 5 (released for both Windows and Macintosh) featuring more encoding options, .wma support, and the ability to “borrow” tracks and albums from the iTMS before purchasing them; and iPod peripherals, perhaps featuring an add-on to allow recording directly to the iPod (touted as being aimed at students for recording classroom lectures).
Lots of fun toys coming down the pike, from the looks of it…
i would be so happy with a new version of iTunes. I am quite pleased with the current version but, along with Safari, it is the cornerstone of my computing and entertainment experience.