In an unexpected (and potentially extremely lucrative) partnership, Apple and HP announced today that HP will be re-branding and selling Apple iPods and including iTunes pre-installed on HP branded desktop computers.
Working to provide consumers with the most compelling digital content whenever and wherever they desire, HP and Apple® today announced a strategic alliance to deliver an HP-branded digital music player based on Apple’s iPod™, the number one digital music player in the world, and Apple’s award-winning iTunes digital music jukebox and pioneering online music store to HP’s customers.
As part of the alliance, HP consumer PCs and notebooks will come preinstalled with Apple’s iTunes® jukebox software and an easy-reference desktop icon to point consumers directly to the iTunes Music Store, ensuring a simple, seamless music experience.
ZDNet provided more details:
Apple will manufacture the player, which will not have the iPod name but will have the same design and features as Apple’s third-generation iPod players, Phil Schiller, senior vice president at Apple, said in an interview. Also, the HP music player will come in “HP Blue,” he said.
“The way we look at it, HP will be reselling an iPod device,” said Schiller, who noted that the device will display the Apple logo at start-up and will work with all of the accessories made for the white-hued Apple varieties.
I can’t see this as being anything but an incredibly good deal all around. Apple, iTunes, and the iTunes Music Store get a lot more exposure than they had previously with the bundling agreement, Apple also has a far greater potential sales base for the iPod from customers who might not look at something obviously from Apple but won’t mind looking at something with the HP logo on it, sales of both iPods and iTMS songs rocket upwards, and even more people get to experience Apple’s high standards of quality and ease of use. Talk about a win-win scenario!