Watching the season finale of Lost last night was an exercise in frustration — not because of the show itself (we enjoy the frustration that comes from the many twists, turns, and unanswered questions of the show), but from the horrendous number of and length of commercial breaks. It felt like we were getting about a 1:1 ratio of show to commercial, so starting a little before the halfway point of the two-hour program, I started jotting down when we’d switch from show to commercial.
The end result: Over the final 72 minutes of the show…
- there were 48 minutes of show and 24 minutes of commercial, for a 2:1 show-to-commercial ratio (It was nice to know that it wasn’t actually 1:1, though it really did feel like it),
- there were 6 commercial breaks, averaging 4 minutes each,
- most commercial breaks were four minutes,
- the shortest commercial break was three minutes,
- the longest commercial break was five minuets,
- there were 6 show segments, averaging 8 minutes each,
- the shortest show segment was five minutes,
- the longest show segment was eleven minutes.
Okay, so it’s not the most impressive set of statistics out there, but the continuing drive for more commercial time and less show time is ever more aggravating, and one of the big reasons I didn’t watch TV for close to a decade (and for most shows, still prefer to just wait ’til they come out on DVD). That 2:1 ratio means that every hour of TV will actually have only 40 minutes of show.
For quick (and admittedly loose) comparisons with other well-known historical popular TV series, IMDB lists original Star Trek as 47 minutes, The Next Generation, Deep Space Nine and Voyager as 45 minutes, and Enterprise as 42 minutes. From the 60’s to the 80’s shows only lost about two minutes to advertisers, we held steady through the 90’s, but by 2001 had lost another three minutes, and in 2008 we’ve lost another two. Not only are we getting noticeably less show and more advertising, but the rate at which advertising takes over show time is increasing. Ick.
And then people wonder are surprised that I don’t watch more TV than I do? Heck, I’m often surprised that I watch as much as I do!