Not having been a fan of Garfield since my age hit the double-digits, I can’t really say that I was terribly surprised by this look at Jim Davis’ marketing-centric approach to producing the Garfield comic strip.
The model for Garfield was Charles Schulz’s Peanuts, but not the funny Peanuts of that strip’s early years. Rather, Davis wanted to mimic the sunny, humorless monotony of Peanuts‘ twilight years.
Garfield‘s origins were so mercantile that it’s fair to say he never sold out—he never had any integrity to put on the auction block to begin with. But today Davis spends even less time on the strip than he used to—between three days and a week each month. During that time, he collaborates with another cartoonist to generate ideas and rough sketches, then hands them over to Paws employees to be illustrated.
I’d heard rumors before that Davis didn’t even bother drawing the strip anymore, but this is the first time I’d actually seen a printed reference about that.
(via the Something Positive LiveJournal)
iTunes: “God’s Little Joke” by Soho from the album Goddess (1990, 2:22).