As long as I’m babbling about the boob tube and whining about cable pricing, I might as well toss out my pie-in-the-sky, never-going-to-happen concept for what I want as an option. I actually have two possible concepts, both of which seem like they’d be very doable in the present or soon-to-exist all-digital world.
- A-la-carte: Get rid of these ridiculous “bundles” that give me seven channels that I’d pay attention to and sixty-three that I’d ignore. Show me your lineup and let me put my own bundle together. Give me what I want to watch (local channels, Discovery, History, Sci-Fi, etc.), and don’t force me to pay for crap that I’ll never pay attention to (the six thousand variations of QVC, foreign language channels, etc.). I don’t have any issues with paying for content that I’m interested in, but I do have issues with paying for content that I’m not interested in.
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TV as a Utility: Open the pipe and give me access to everything, but track what I watch and bill me for what I watch. Watching a few shows here and there is a small bill, feeling lonely and desperate for company and leaving the TV on 24/7 is a larger bill. Bill me for what I actually consume, not what you hope I might try to consume in my most desperate, anti-social, couch-potato moments of depression.
I don’t expect that either of these options are likely to appear anytime soon, if ever, but they make a lot more sense to me than any of the current pay-TV models do.