WordPress, Inc.

Congratulations to Matt on turning WordPress into WordPress, Inc. — and to [Jonas](http://www.jluster.org/ title=”Jonas Luster”) for being the first hire at the new company!

I haven’t met Matt, but he was kind enough to contribute one of the “pink” themes for this site, and I got to hang out with Jonas some time ago when he came through Seattle. Congrats to you both!

Going to? As in, future tense?

Saw this on Scripting News, regarding “just updated” pings to weblogs.com:

Search Engine Optimizers have discovered blogs, specifically blogspot. We’re going to have to develop some systems for dealing with this.

No kidding? And what’s with the future tense? With the ever-increasing spam attacks over the past year, did nobody stop to think that this might end up being a possibility?

Just struck me as odd.

iTunesSheep” by Pink Floyd from the album Animals Trance Remixes (1995, 16:03).

TechNewsWorld commentary mention

Just adding another link to the ever-expanding 15 Minutes category here. Romm pointed out a mention of me in a commentary piece on TechNewsWorld that was published a couple of weeks ago. It’s a nice mention, too, as in addition to the standard “another fired blogger” mention, the author also follows up with my reaction to the incident, and contrasts it to Ellen “Queen of Sky” Simonetti’s Bloggers’ Bill of Rights campaign (which I think is goofy at best).

Contrast Simonetti’s response with that of Michael Hanscom. He was on a temporary assignment with Microsoft when he posted a picture to his blog that he took on the Microsoft campus. Microsoft essentially fired Hanscom, telling his temp agency he wasn’t welcome on campus anymore, thus ending his assignment.

The picture showed a pallet of Apple Macintosh G5’s being delivered to Microsoft. Hanscom said he took care not to show anything in the background that would give away Microsoft secrets, security systems or even building locations. But since the picture was taken on its campus, it made public an activity that Microsoft has a right to keep low-profile if it chooses to.

Unlike Simonetti, Hanscom concedes that Microsoft had a right to toss him out. Although he is a blogger, he realized that the normal legal rules apply to his situation. He started blogging back when blogs were just called “personal Web pages,” so maybe he has enough history to see blogging in its proper context — it’s just publishing. It is not private communications among friends.

I just dropped a note to Philip Albert, the author of the piece, thanking him for that.

Another interview

I just got done with a lunchtime phone interview with Nick Jesdanun, a reporter for the AP. He’s still finalizing his article, and as this is going to be a wire story, there’s no telling where it might show up, but there’s at least a chance that my name will start popping up again over the next day or so (possibly as early as this evening) in the midst of another story about blogging, jobs, and the occasionally unfortunate intersection of the two.

I’ll toss a link up when I see it, but if one of you kind folks happens to catch it before I do, feel free to let me know!

Update: Prairie wins! She found the story first: Blog-related firings focus on policy. Just a small mention, but I’m in there…

In 2003, a Microsoft Corp. contractor was fired after posting photographs of computers from rival Apple Computer Inc. at a loading dock. Because Michael Hanscom had described a building in his posting, Microsoft said he had violated security, he said.

[…]

Microsoft refused to comment on Hanscom’s case, but pointed out that it encourages blogging and has more than 1,500 unofficial bloggers – the bulk on Microsoft’s official Web sites.

Update: And here’s a CNN version of the same story, courtesy of Tim.

Keeping New Readers

Problogger has a short series of posts with tips on how to keep readers who have stumbled across your site via a search engine hit or some other method. Interesting stuff, though nothing groundbreaking, and as it turns out, I do most of what he recommends already.

In Part One:

(Anybody surprised by those last two? I know I’m not…)

In Part Two:

  • Good individual page design: I think I’m pretty solid here. My individual pages match my main page, with some slight tweaks here and there to better fit their status as more focused pages than the main page is.
  • Make your message clear: I’m not so strong here, but then, I don’t really have a single focus for the site.
  • Provide pathways into your blog: Suggestions here include obvious links to the home page, an about page, and archives, all of which I have prominently displayed at the top of each page.

In Part Three:

  • Links to other relevant entries: Another one I think I’m pretty solid with, thanks to the category links beneath the title and the ‘Related Entries’ section of the sidebar.
  • E-mail this entry to a friend: This one I don’t have set up. I’ve seen it other places, but never figured it would have that much use. Maybe I should re-think that one.
  • Promote via newsletter: This one I’m not even interested in trying to maintain. I’m bad enough about keeping up with things (including, at times, this site), trying to maintain a newsletter of any sort would die a quick death. Again, though, as I don’t have a specific focus for the site, that’s probably less of a concern for me.

In Part Four:

  • Promote your RSS feed: Sometimes I wonder if I should do more here — while I have the ‘Feeds’ link in the site menubar, there may be people who don’t recognize the significance of that. Perhaps renaming that to (the dull but obvious term) RSS would be a good idea. I’m not sure if there’s much need or demand for me to start enabling RSS feeds for every post on my site, though I consider it from time to time.
  • Search this site: Again, we’re good here — the search box is nice, obvious, and ‘above the fold’ on every page.
  • Break up longer posts into multiple posts: My only difficulty with this one is that I never plan long posts, they just sort of happen…and then they tend to be stream-of-consciousness enough that it would be difficult to break them apart. I don’t think I’ll concern myself with this one too much.
  • Be interactive: While I don’t always respond to every comment left, I do keep track of any comments left here, and do my best to respond as much as possible (time, energy, and available brainpower dependent, of course).

Not a bad set of tips, all in all. Maybe I’ll tinker with a couple more things here and there.

(via Neuvo)

iTunesAcperiance 1” by Hardfloor from the album Harthouse: The Point of No Return Chapter 1 (1993, 8:58).

C-List Blogging

According to Dave Pollard’s breakdown, I’m a ‘C-List Blogger’.

Extrapolating some work I did last year, only about 20,000 blogs (a mere 0.4% of all active blogs) have a sizeable audience (more than 10 regular visitors and more than 150 hits per average day), and readership in a typical day is only a little more than three million people, each spending an average of about 20 minutes flitting among 15 blog pages.

Using Shirky’s Power Law, and adding in RSS subscriptions to the hit count totals, that would break today’s blogosphere audience down roughly as follows:

Total
Hits/Day
Average
Hits/Day
per Blog
Minimum
Hits/Day
per Blog
Average
Aggregate
Reader
Attention/Day
per Blog
100 A-list bloggers 15 million 150,000 15,000 1700 hrs
2,000 B-list bloggers 5 million 2,500 1,000 62 hrs
18,000 C-list bloggers 9 million 500 150 13
hrs
80,000 up-and-coming bloggers 8
million
100 50 2.5 hrs
5 million remaining active bloggers 15 million 3 0

According to StatCounter, right now I get an average of 968 unique visitors per day — but according to FeedBurner, I have another 319 people watching my site through one of my available RSS feeds (8 subscribed to my comments-only feed, 30 to my excerpts-only feed, 225 to my full-post feed, and 59 to my full-posts-plus-comments feed), which puts me at 1,287 readers per day, placing me on the low end of the ‘B-List’ category.

Of course, the one major caveat to this is that many of those 968 daily visitors are just hits from Google searches, and in order to keep my ego in check, StatCounter is only registering an average of 70 returning visitors per day. Refiguring my numbers that way, that gives me 389 regular daily readers, just under the average in the ‘C-List’ category.

However you want to break it down, though, I think it’s pretty damn cool that I’ve got in the neighborhood of 400 people keeping an eye on my ramblings from time to time.

Now, who are all of you people? ;)

(via Jacqueline)

iTunesMedina” by Outback from the album Dance the Devil Away (1991, 6:26).

Kubrickr

Here’s a nifty toy for all you WordPress users that have recently updated to v1.5 and are using the default ‘Kubrick‘ theme: Kubrickr. Given a tag, it will search Flickr for all licensed photos with that tag and then allow you to crop the photo down to create a replacement header graphic that drops right into the Kubrick layout.

Quite nifty, and given that there’s something of a glut of Kubrick-themed sites right now (don’t get me wrong, it’s a nice template…I should know, I’ve seen it often enough), this should help ease the monotony a bit.

(via Matt)

iTunesDead Souls (Live)” by Nine Inch Nails from the album Familiar Sting (1994, 6:15).

Full-time blogging

I’ve got to admit, I wish I could ‘pull a kottke’ and move to blogging as a ‘job’. The idea has a lot of appeal. Unfortunately, I’m in no shape financially to do such a thing, and I don’t have the wide readership that he has that would allow me to request donations (which, I’ll admit, I’d likely have a few reservations about, though not as strongly as Greg does).

Still…a guy can dream, right? ;)

Thanks, Six Apart

As might have been implied by my last post detailing an evening’s work tweaking templates and installing plugins, I’ve decided to stay with Movable Type for my weblog. There are a few reasons for this, but it boils down primarily to two things: familiarity and loyalty.

This isn’t at all a slight against WordPress (which I was actively poking at), Expression Engine, or any other weblogging system, for that matter. I’m actually quite impressed with WordPress, and if I were starting a project from the ground up, I’d definitely include it in the list of strong contenders to run the back end. For this site, though, I decided that it was better to stick with what I knew and spend some time tweaking things than to jump ship entirely.

Right now I have a little over three years worth of experience with Movable Type (I switched over to MT from a similar but far simpler package called NewsPro on Dec. 21, 2001). While I certainly wouldn’t rate myself terribly high in the pantheon of expert MT users out there, after this much time fiddling and tweaking, I don’t think I’m any slouch, either. While I’m sure I could learn the ins and outs of a new system easily enough, in this case I’d rather use and build upon the knowledge I have rather than starting over from scratch.

Besides, in the time I’ve been using MT, the software itself has worked quite well for me. My battles over the past weeks have been with the comment spammers and their abuse of the limited resources of my server, not MT. Moving to another system might have worked temporarily, but it would only be a matter of time (and likely not very much time, at that) before the attacks started hitting that system — and I’m still not convinced that a PHP solution is the best choice for my webserver. Better for me to make a few concessions (disabling comments after 30 days, for instance) than put my server through the effort of serving up an entirely dynamically-generated website.

There’s one more big reason why I wanted to stay with MT, though — and that’s Six Apart.

As I mentioned above, I started using MT back in its version 1.something days, back when there was no Six Apart, just Ben and Mena in their apartment. Back then, I was one of many people occasionally popping up on the Movable Type Support Forums, and as often as not, it would be either Ben or Mena personally answering the pleas for help when one stumbling block or another was found. It’s things like that that add a more personal touch to software — and one of the reasons I’m fond of shareware programs like NetNewsWire, ecto, or many other programs where the developers are still personally involved with their user base — there’s the feeling of a real, breathing person behind the software, rather than a faceless corporation.

Obviously, as Six Apart has grown, Ben and Mena aren’t always as personally involved with their user base as they used to be. However, in my experience, Six Apart has yet to lose that personal, “real person” feeling, and that’s in no small part due to the excellent people they’ve been hiring, many of whom have been loyal users of MT for longer than I have.

When I got Slashdotted after news of my departure from Microsoft broke across the ‘net, I was using Six Apart’s TypePad service. As it turns out, I had the unenviable position of being their first Slashdotting, and those next few days became something of an experience (for both myself and Six Apart, I believe) in how to handle such an event. I’d already spent much of the day waging a losing battle with my inbox as comments, TrackBack pings, and e-mail missives deluged me, when suddenly iChat popped up with a friendly hello from Mena herself. I was a bit taken aback — it’s not every day I get an IM from the President of a software company, after all — but again, it’s things like that that impress me. Rather than assigning my case to one of the tech support crew, she and I spent the next few minutes working out ways for me to tweak the code on my pages to ease the load on the TypePad servers.

A few weeks ago, I realized that due to my own absentmindedness, I’d accidentally paid for a year of TypePad that I wasn’t going to be using, as I’d moved back onto my own server. It was a little frustrating, but I had noone to blame but myself, and said as much when I grumbled about it here. Imagine my surprise, then, when I got an e-mail from Brad Choate, who’d come across my post, pointed it out to someone at Six Apart, and had made arrangements with Brenna to refund me that yearly fee. I hadn’t asked for this, and there was absolutely no reason for Six Apart to do this for me — but they decided that it would be a nice thing to do.

Then, just a few days ago, Anil Dash noticed that with my battles against the spammers I’d started looking at WordPress, and he sent me a friendly little note asking if there was anything they could do to help me with my MT installation. I let him know that my limitations weren’t with MT, but with my webserver (and was barely able to keep from mentioning how nice it would be to find an Xserve PowerMac Mac mini on my doorstep one day — it wouldn’t have been at all serious, but I don’t know if Anil stops by my page often enough to catch my sense of humor), and thanked him for his note. Again, this is the kind of thing that impresses me — sure, on the one hand, he’s “just another blogger”, but he’s also the Vice President of the Six Apart Professional Network.

What it boils down to is that over the years, time and time again, I’ve gotten incredibly friendly and personal service from the crew at Six Apart. I can’t think of a better way to build and maintain customer loyalty than that.

So, to Ben, Mena, Brad, Brenna, Anil, and all the rest of the crew at Six Apart — thanks, folks. Keep on rockin’. :)