Back when Prairie and I moved into this apartment, we ended up with Comcast cable. I wasn’t super excited about this, given all the horror stories about Comcast’s customer service floating about the ‘net, but we didn’t have much choice. Over the air TV reception in the Kent valley is nearly nonexistent, and we’re on the wrong side of the building to get a DirecTV connection.
So we signed up for Comcast’s most basic, entry level, all analog “Limited Basic” package. $18 a month gets us local channels plus a few extras, and our favorite surprise in the package was Channel 99 CBUT, Vancouver BC’s CBC affiliate. We watched almost nothing but CBUT during the Olympics, and still tune in from time to time, having become fans of Canadian TV, and especially their sports (during the Olympics, they actually recognized that there were other countries competing) and news coverage (their coverage of the US Elections was an interesting break from the US media). In any case, our cable package isn’t fancy — we don’t even have a cable box, but just run the coax straight from the wall to the TV — but it’s enough for us.
Yesterday I stumbled across an article about Comcast Seattle’s upcoming digital transition. While separate from the broadcast digital transition, it’s the same basic idea (replacing high-bandwidth analog with low-bandwidth digital) and, through somewhat unfortunate timing, will be occurring at about the same time as the broadcast switch. Since our package is analog, I was understandably curious about what to expect.
According to the article, “Customers with limited basic — just channels 2-29 — won’t be affected at all. Those channels will stay analog, so those customers can still just plug their cable into a new or old TV.” So far so good…but what about those channels above 29 that we’re currently receiving? Admittedly, there aren’t a lot of them, but there are a few, including those friendly Canadians. Are we going to lose them? And if so, would we really have to nearly triple our monthly cable bill in order to keep them around (since the lowest digital package that Comcast offers is a ridiculous $56/month)?
I figured I’d see if I could get a quick answer. I’d been following the comcastcares Twitter account for some time, after stumbling across some of the impressive stories about their customer service approach, and fired off a couple brief tweets.
It’s hard for me to believe that @comcastcares when their TV tiers jump from $18/mo (bare bones analog) to $56/mo (entry level digital). #
@comcastcares BTW, that isn’t a rant at you or the stellar customer service you do through Twitter. I just think TV pricing is horrendous. #
@comcastcares When you go all digital in Seattle http://xrl.us/o2kzp will I lose the channels above 30 I currently get with Limited Basic? #
A little bit later that evening, he came back to me with a preliminary answer:
@djwudi I have to get the specifics but as I understand it all channels above 30 will not be available. I will find out more tomorrow #
Not bad — within just a couple hours, I had a response. Admittedly, not an encouraging response, but a response. Then, this morning, I woke up to find that within an hour after he’d responded, he’d referred me to a local Comcast representative, who told me the following:
@djwudi Hi,Re:Comcast–You will not lose channels, you will actually get more. If you have basic cable, we’ll give you very small conver … #
@djwudi Oops, meant to add that Comcast will give you (free of charge) a small box that will allow you to get additional channels. #
I’m guessing that the “small box” that Shauna is referring to here is the “DTA” also being provided to multiple-TV basic digital subscribers.
…Comcast decided to also start providing a secondary type of cable box to homes with multiple TVs.
Called a “DTA,” this device is about the size of a box of frozen spinach and can be mounted behind a TV. It allows the TV to display channels 30 and above without a full cable box. They do not record shows, display program guides or enable rentals like a full box.
So, if I’m understanding this correctly, sometime around the February switchover, Comcast should be providing us with one (or hopefully two, as we have two TVs) DTAs that will allow us to keep our Limited Basic bare-bones service, while still getting the channels we’ve been receiving…and possibly a few more. Not bad.
Also of note (to me, at least) is just how effective and easy this was. I’m used to “customer service” that actually prevents me from even making an attempt (calling Quest, for instance, involves navigating through a phone tree at a call center that operates on East Coast time, even though their customer service pages simply list hours of operation with no time zone listed, so us West Coasters don’t realize that closing at 6pm really means closing at 3pm when we’re still at work until we call and get nowhere). Being able to toss off a short, quick note and get a useful and polite response within a few hours is wonderful.
Comcast the corporate behemoth may very well have its fair share of issues (and then some — I must be honest, I’m not at all convinced that I’d trust my internet connection to them), but — at least on the Twitter level — Comcast’s employees are doing some very nice work.
Somewhat coincidentally, this morning Frank (the man behind comcastcares) posted on his personal weblog about his personal customer service philosophy, and it’s clear just why he does such good work. If only more people and companies would approach their customers with this kind of mindset.
I have seen a lot of press and blog posts about the efforts of my team on the web. I have always been surprised by this because I do not see what I am doing as that special. If you review how I defined Customer Service, you will notice that I believe it is everyone’s responsibility to talk with Customers. I also believe that it is important to be where they are when possible. The internet provides that ability.
To me if I hear someone talking about the company I work for I always offer to help. I have done this at parties, on the street, and one time in a Verizon Wireless store. I never have done it in a negative way. I would just say let me assist, here is my business card. My business card has my email, office phone and my cell phone clearly listed on it. It is very simple. “Let me know if I can help.”
So now we look at engagement in social media spaces. In many cases I write simple messages, “Can I help” or “Thank you.” I do not use the time to sell which many marketers have tried to do. Yet these simple acknowledgements have led to many sales. The key is to be genuine and willing to sincerely listen and help. I never press, I simply provide the opportunity for someone to obtain assistance. For me if I saw someone who wanted or needed help anywhere, I would be happy to assist. As many of you know I have been known to do this many hours of the day, but that is because if I see someone that needs help, and if I can, I will.
I didn’t even have a major issue, but between comcastcares and ShaunaCausey, it was a good experience. Thanks, you two!
Now we’ll just wait and see what happens come February. ;)